This exhibition was mounted to celebrate the 100th year since the creation of Shueitai, an original printing type launched by DNP in 1912 and still in wide use. To convey Shueitai’s ageless appeal, two venues - ddd gallery and Morisawa Head Office - were devoted new poster works by 24 graphic designers and one design team on the theme of "the four seasons." Also, through a broad array of works including books, posters and advertising, an overview of Shueitai's 100 years amidst the dynamic changes from the days of movable type to its current applications in the digital eta was demonstrated. The exhibition not only probed the enduring appeal of the cleanly structured Shueitai typeface but also was a timely opportunity to proclaim its development as anew digital communication format for the next 100 years.
ID
ddd_179
Exhibition Name
Shueitai 100
Period
March 22, 2011–May 11, 2011
Exhibition Type
Traveling exhibition from ggg to ddd
Venue
ddd Namba, Osaka
Featured Designers
Poster Designers
Planning & Directon
Exhibition Design
March 22, 2011
Gallery Talk
Namba SS Building- Participants: NANBU Toshiyasu、TAKAHASHI Yoshimaru、SUGISAKI Shinnoske、MIKI Ken
April 22, 2011
Special Lecture
Morisawa Head Office- Speaker: SUGIURA Kohei