Name
浅葉 克己 あさば かつみ ASABA Katsumi
Company Name
浅葉克己デザイン室 あさばかつみでざいんしつ Asaba Design Co., Ltd.
Job Title
Art Director
Birth
March 18, 1940
Area
Tokyo
Profile
Born in Kanagawa Prefecture, he graduated from the Industrial Art Design Department of Kanagawa Kogyo High School as well as from the Kuwasawa Design Institute. He joined Light Publicity in 1964 ad established the Katsumi Asaba Design Room in 1975. He went to Yunnan, China, in 1990 to fine the illusive Nakhi pictographic script and had a one-man show of new works at the ggg. Recent works in advertising include "Nature is the Model" for the Saison Group, "A Delicious Life" for Seibu Department Store, "Highway of Dreams" for Suntory Old, "A Regular Guy when Drinking" for Suntory White and "Schwarzenegger Eats " for Nissin Foods among others. His many awards include JAAC Honorable Mention in 1985, the ADC Members Award in 1974, 1979 and 1989, the Mainichi Design Award in 1980, the Japan Advertising Prize, Yamana Award in 1989 and the ADC Members Hiromu Hara Award in 1990. He is a member of Tokyo ADC and JAGDA and Chairman of Tokyo TDC.
Source: "ginza graphic gallery 1991"
Born in Kanagawa Prefecture in 1940. After graduating from Kuwasawa Design School and working at Keinosuke Sato Typography Studio and Light Publicity, he founded Katsumi Asaba Design Studio in 1975. Many of his creations as an art director have made a lasting mark in the history of Japanese advertising design. Representative works include landmark ads for Seibu Department Stores, Suntory and Takeda Pharmaceutical Company, and package design for Kirin tea. Asaba is an expert on Dongba, an ancient pictorial script still used in some areas of China. He has received numerous awards, including the Japan Advertising Artists Club Special Prize, Tokyo Type Directors Club Award, Mainichi Design Prize, Japan Advertising Awards Yamana Prize, Japan Academy Prize for Outstanding Achievement in Art Direction, Tokyo Art Directors Club Grand Prix, and two decorations from the Japanese Government: a Medal with Purple Ribbon; and the Order of the Rising Sun, Gold Rays with Rosette. Asaba is chairman of the Tokyo Type Directors Club, a committee member of the Tokyo Art Directors Club, president of JAGDA (Japan Graphic Designers Association), Japan representative in the Alliance Graphique Internationale, director of Kuwasawa Design School, and visiting professor at Tokyo Zokei University and Kyoto Seika University. He has a 6th level ranking in table tennis.
Source: ddd HP Exhibition Archive "Katsumi Asaba Exhibition" (2016)
Activities at ddd
Approximately 76 years old (2016)
Participated in 21st Century Rimpa Posters : Competitive Works by 10 Graphic Designers as Featured Designer.
Approximately 76 years old (2016)
Participated in Asaba's Assimilation: Katsumi Asaba Exhibition as Featured Designer, Poster Designer, and Gallery Talk Participants.
Approximately 75 years old (2015)
Participated in TDC 2015 as Related Event Special Lecture Session: "Tokyo TDC and Katsumi Asaba's Typography" Participants.
Approximately 74 years old (2014)
Participated in DNP Graphic Design Archives Collection Ⅵ THE NIPPON POSTERS as Featured Designer.
Approximately 71 years old (2011)
Participated in 100 gggBooks 100 Graphic Designers as Featured Designer.
Approximately 71 years old (2011)
Participated in Shueitai 100 as Featured Designer.
Approximately 70 years old (2010)
Participated in Tokyo Type Directors Club Exhibition 2010 as Gallery Talk Participants.
Approximately 69 years old (2009)
Participated in 2009 Tokyo Art Directors Club Exhibition as Gallery Talk Participants.
Approximately 69 years old (2009)
Participated in Tokyo Type Directors Club Exhibition 2009 as Gallery Talk Participants.
Approximately 69 years old (2009)
Participated in Brilliant Rivalry: Works by Outstanding Designers in the DNP Archives of Graphic Design as Featured Designer.
Approximately 67 years old (2007)
Participated in EXHIBITIONS: Graphic Messages from ggg & ddd 1986-2006 as Featured Designer.
Approximately 57 years old (1997)
Participated in The 10th anniversary Exhibition of Tokyo Typedirectors Club as Gallery Talk Participants.
Approximately 56 years old (1996)
Participated in The 8th Tokyo Typedirectors Club Exhibition as Gallery Talk "The Origin of Chinese Characters―Shizuka Shirakawa's World Search" Participants.
Approximately 53 years old (1993)
Participated in Imagination of Letters as Featured Designer.
Approximately 53 years old (1993)
Participated in ’92 Tokyo ADC Awardwinners Exhibition as Poster Designer.
Approximately 52 years old (1992)
Participated in The 4th Tokyo TDC Exhibition as Talking Typography undefined.
Approximately 52 years old (1992)
Participated in TRANS-ART Exhibition as Featured Designer.
