2004

平成16年

Kazumasa Nagai is appointed as supervisor in January. The ddd gallery's logo mark is renewed in March.
World Events
President George W. Bush is re-elected. In Iraq, post-war occupation rule ends, but chaos continues. The Athens Olympics are held. An earthquake measuring 7 on the Japanese seismic intensity scale occurs in the Chuetsu region of Niigata Prefecture.
Graphic Design's Events
Exhibitions such as "HAPTIC," a Takeo Paper Show organized by Kenya Hara, and Taku Satoh's "Plasticity" are held. Graphic designers show strong interest in participating in cross-disciplinary expression. Kazunari Hattori receives the 6th Yusaku Kamekura Design Award.
JAGDA New Designer Award
Ryusuke Tanaka（b.1969） Daisaku Nojiri（b.1975） Chie Morimoto（b.1976）
ADC Grand Prix
Television Commercial NESTLÉ JAPAN LTD.
TDC Grand Prix
M/M(Paris) ICONES, INDICES, SYMBOLES
Media
The social networking service mixi is launched. The “Zenryaku Purofile” website creation service is launched. Blogs become a popular communication tool. "Densha Otoko" (Train Man), a romance novel, is spawned from 2channel.
Culture
The TV drama "Winter Sonata" triggers a Korean pop culture boom. Nintendo releases Nintendo DS, and brain training software and practical software such as dictionaries and cooking software become very popular. Anime TV shows "BLEACH" and "Futari wa Pretty Cure" begin airing on terrestrial television.
Japanese Buzzword Award
Cho kimochi ii (It feels so good) (Kosuke Kitajima, swimmer )
Word of the Year
chav（Oxford） red, blue, and purple states（ADS）
Hit Items
Aquos (television), Stoppa anti-diarrheal agent (medicine), Iyemon (beverage)
Pop Music
Japanese music ORANGE RANGE: “Hana" (Flower) Ai Otsuka: “Sakuranbo" (Cherry) Ayaka Hirahara: “Jupiter" Kishidan: "One Night Carnival"

OutKast: "Hey Ya!" Jet: "Are You Gonna Be My Girl" Alicia Keys: "If I Ain't Got You" Maroon 5: "She Will Be Loved"