1993

平成5年

World Events
The European Union is established. Bill Clinton becomes the 42nd President of the United States. In Japan, economic recession worsens, spurring restructuring. The yen hits a postwar high. Crown Prince Naruhito and Crown Princess Masako are married. Thai rice goes into circulation due to a shortage of rice in Japan. Morihiro Hosokawa becomes the 79th Prime Minister of Japan in August.
Graphic Design's Events
The Design Directors Organization is established. The Tokyo Art Directors Club celebrates its 40th anniversary. The Japan Design Society (abbreviated JD), a new design organization centering on designers and creators in the Kansai region, is established. Graphic designer Eiko Ishioka wins the Award for Best Costume Design at the 65th Academy Awards, impressing many with her achievements. Illustrator 5.0 is introduced, offering a much improved interface and functionality.
JAGDA New Designer Award
Katsunori Aoki（b.1965） Taku Satoh（b.1955） Yasuhiro Sawada（b.1961）
ADC Grand Prix
Television Commercial. Fuji photo Film.
TDC Grand Prix
Tsuguya Inoue Morisawa Poster
Media
NHK receives a 30.6% viewer rating for its coverage of the Crown Prince's marriage. Nissin Foods' "hungry?" TV commercial wins the Grand Prix in the film category at the Cannes Lions International Advertising Festival. Anime TV shows "Rantaro the Ninja Boy (Nintama Rantaro)" and "SLAM DUNK" begin airing.
Culture
The J-League soccer team starts its season and a soccer boom arrives. A boom in super-cheap prices leads to the opening of discount stores selling not only clothing, but also home electronics and liquor. Grunge fashion becomes popular, and ripped jeans become a fashionable item. NIGO launches a brand called "A Bathing Ape" and leads the Urahara (Ura-Harajuku) fashion trend.
Japanese Buzzword Award
J League (Chairman of Japan Professional Football League Saburo Kawabuchi)
Word of the Year
information superhighway（ADS）
Hit Items
Nata de Coco, Daiei's private brand "Saving," kakuyasu shinshifuku (cheap men's clothing)
Pop Music
Japanese Music Shizuka Kudo: "Dokoku" (Lamentation) KOGENJI: “Yuki_ 100%" (Courage 100%) THE BOOM: "Shima Uta" (Island's song) Fumiya Fujii: "True Love"

Western Music Dr. Dre feat. Snoop Dogg: "Nuthin' But a 'G' Thang" Soul Asylum: "Runaway Train" Janet Jackson: "That's The Way Love Goes" Mariah Carey: "Hero"